Elevate Your Business with Clients-for-Life Program
Transform Prospects into Lifelong Partners
Introducing the revolutionary Clients-for-Life program by Restoration Training Online, your ultimate path to transforming marketing strategies and fortifying client relationships with emphasis on commercial verticals, and a keen focus on moving beyond ordinary sales and marketing efforts that fail to differentiate, this program is designed to ensure your business stands out, delivering unparalleled value to both residential and commercial clients. Escape the cycle of ineffective advertising and the pitfall of undistinguished service that plagues many in the restoration industry. The Clients-for-Life program addresses the urgent need for a strategic marketing overhaul. Ineffective marketing is a top reason businesses struggle or fail.
Benefits of Clients-for-Life
Unique Selling Advantage
Equip your business with innovative marketing concepts that distinguish your offerings, making your company the go-to for a restoration expert.
Tailored Strategy Development
Craft marketing strategies and messages that resonate with prospects and customers.
Personalized Support
Benefit from a workbook designed for self-paced learning, interactive feedback from your instructor, and a concluding personal online consulting session to cement your marketing strategies.
Meet Your Instructor
Clayton Barry
Clayton Barry has been in the specialty cleaning and restoration industry for over forty years. As a young man in Vancouver, B.C., he worked in his father’s carpet cleaning and fire restoration business. In the late 1960s, his family migrated to San Francisco, where Clayton worked with two national advertising agencies and later as one of four regional marketing managers at United Airlines.
In 1979 his entrepreneurial spirit led him to establish a dynamic restoration company focused on a niche commercial clientele. In 2006 he joined a leading franchise system serving the insurance industry where, within four years, he received the “CEO Award” for contributions to “commercial marketing.” His Bay Area operation earned the annual “Top 100” distinction among more than 1,700 operators.
Clayton Barry sold the business in 2018 to live his passion of consulting and coaching. A teacher at heart, he has written two restoration books and has mentored numerous franchise and independent businesses. He guides management teams in creating a solid company culture, discovering, and developing their unique selling proposition, an extraordinary focus on the human element, significantly how to transform their customers into clients-for-life.
Course Info
Participants will engage in online learning modules complemented by email responses and video conferencing to provide a dynamic educational experience. Expect to:
- Define and refine your why and business development objectives and goals.
- Learn to cut through the busyness of sales and marketing by working smarter.
Value Proposition
- Build a dynamic culture of sales and marketing throughout your organization.
- Master the science of clear and concise communication.
- Experience balanced business development growth.
- Apply what you learn in real-time to see properly paced results.
- Experience employee retention and client retention
- Expert Guidance: Clayton Barry provides insights that can’t be found elsewhere, tailored specifically to the restoration industry
Join the ranks of restoration professionals who trust and rely on Business Mentors for valuable insights and guidance.
What Our Clients Say
Occasionally in life you meet talented people who understand their gifts and are living out their true purpose. The author of this book is such a person. I have had the pleasure of working closely with Clayton for six years as his Franchise Liaison. His gift is his tremendously active and creative mind, ever passionately inspired to churn out new ideas and combine new approaches with proven marketing principals. During these six years, I have watched him apply his creative talent, together with his years of knowledge and experience in the restoration industry, to double the sales of his restoration business, and then double it again. His SERVPRO franchise consistently had the highest volume sales in the State of California and was consistently among SERVPRO’s top 50 performers. What's even more important is that virtually all their revenue growth was generated locally, by developing relationships with local centers of influence organically. Now that Clayton has gone into consulting, you can leverage his talent and success by applying the principals and techniques he shares which is overflowing with new ideas and sound advice.
Clayton has done a phenomenal job creating a top-notch training guide for the property restoration industry. This comprehensive sales and marketing course is well-written and easy to read and understand. It is a true step-by-step guide to restoration sales success. I wish I had this written guideline when I started in the restoration industry years ago! To quote Cynthia Hand, You don’t know until you know. Thank you, Clayton, for sharing your decades of experience and pearls of wisdom.
Throughout my restoration sales career, I have continued to turn to Clayton for inspiration and support from his writings and workshops. If you’re a dedicated salesperson looking to compete effectively, I suggest you explore the Clients-for-Life training program, it has made a huge difference for me.
I just wanted to share with you how much my company has benefited from the Telephone Best Practices training (A segment of the Clients-for-Life training)! It gave everyone in our organization the knowledge and confidence needed to effectively answer the phones. Thank you for these amazing tools.
Elevate Your Client Relationships
Prepare to transform your approach to marketing and client engagement with the Clients-for-Life programs. They are more than just courses; they are a commitment to elevating your business and redefining success in your market. With guidance, you’ll not only meet the ever-evolving challenges and demands of your market but will also inspire loyalty that lasts a lifetime. Unlock the door to sustained success with Clients-for-Life.
Clients For Life: Self-Coached Version
$3,250
This comprehensive course is for self-driven professionals who take charge and learn best at their own pace. It provides step-by-step modules with unique information and tools to transform or implement commercial marketing strategies, ensuring your company stands apart from competitors. Gain the insights needed to grow revenue, foster client loyalty, and achieve sustainable success.
Brief Course Outline
- Create Your Unique Brand: Define what sets your business apart.
- Discover Your Purpose: Align your goals with your “why.”
- Develop Focused Promotions: Craft clear, targeted marketing.
- Balance Your Services: Diversify across sectors.
- Foster a Sales Culture: Build a sales-first mindset.
- Tap Into Commercial Markets: Find new non-insurance clients.
- Attract Ideal Prospects: Target the right commercial clients.
- Learn Proven Sales Tactics: Apply successful sales techniques.
- Enhance Customer Engagement: Maximize every interaction.
- Use Digital & Local Strategies: Boost business through online and community marketing.
- Implement these strategies at your own pace!
Clients For Life: Instructor-Led Version
$5,550
Clayton, the author of this course, guides you through the critical steps required to build a dynamic sales culture. The instructor-led approach provides personalized real-time digital feedback and scheduled video and phone conferences so your team will learn to implement advanced marketing and promotional strategies for non-insurance verticals, leading to clients for life.
Brief Course Outline
- Define Your Brand: Stand out by creating a unique brand identity.
- Business Purpose: Discover and align with your business’s core purpose.
- Effective Promotions: Craft clear, impactful promotions.
- Balance Verticals: Diversify services across multiple sectors.
- Sales Culture: Build a strong, sales-driven culture.
- Commercial Opportunities: Explore non-insurance commercial prospects.
- Target Prospects: Learn to identify and reach commercial clients.
- Top Sales Strategies: Master 10 proven restoration sales techniques.
- Maximize Touch Points: Optimize every customer interaction.
- Digital & Community:Leverage digital media, outreach, and community service in your strategy.
- 4 Scheduled Zoom meetings and real-time review of Q and A’s throughout the course
Clients For Life: Sales Team Success
$1,550
This self-paced course helps owners and managers master restoration sales and marketing. Learn to hire the right talent, set strategic targets, and build lucrative commercial non-insurance verticals. Featuring PDF downloads for hiring, training, evaluating, and retaining a dynamic sales team, this program equips you to guide your team to long-term success and achieve sustainable growth.
Brief Course Outline
- Understanding your company: Discovering what needs to be done.
- The Admin: Enhancing how admins sell and build business.
- The Technician: Transforming into a sales resource.
- The Sales & Marketing Rep: How to maximize this foundation position.
- The Business Development Rep: Explore the possibilities and how to attain them.
- The Digital Marketer: Understand ways to manage inhouse or agency talent.
- The Sales Manager’s and Owner’s Role: Explore the demands and possibilities.
- A Unique Sales Approach: Strategies to crush the competition.
- Build an Organization of Sales: How everyone participates in revenue growth.
- Customer Retention Strategies: Learn to build lasting relationships and turn satisfied customers into long-term advocates.
- Implement these strategies at your own pace!